The course is aimed at architects and designers at any career stage who want to move beyond casual experimentation with AI and build a reliable, repeatable workflow they can integrate into practice. It covers rapid concept generation, visual brainstorming, precedent analysis, and client-facing presentation imagery, with emphasis on using AI as a component of design thinking rather than a substitute for it.

This two-session CPD course teaches architects and designers to use Midjourney as a structured design tool for ideation, creative exploration, and early-stage visual communication. The focus is on prompt craft - the skill of iterating text prompts with precision to steer AI toward images that reflect your design intent, rather than the model's statistical defaults. 

Course Description

Participants will develop fluency in prompt construction and refinement, learn to control style, lighting, materiality, and composition, and work with reference images to steer generation with greater precision. The course also addresses authorship, copyright, and the ethical questions raised by using AI professionally — including how to document your creative process to establish and protect authorship in AI-assisted work.

Sessions will be led by Adam Holloway, architect and computational designer, and course leader of Digital Craft in Architecture at Oxford Brookes University. He has taught extensively at the Bartlett, Westminster University, and London Metropolitan University. His work explores how digital tools can extend human creativity and apply innovation to create inspiring spaces. 

Delivery Dates:

Session 1: Thursday 18 June 12-3pm

Session 2: Thursday 25 June 12-3pm

Application deadline:

15 June 2026

Course Cost: £200